….Spam is Still Alive and Well
1. It’s easy to send hundreds of thousands of spam messages with a single click of a mouse. This explains why 78.5% of all e-mail is spam. And it can be difficult to track who’s sending them, which makes cracking down on spammers a noble, but often Don Quixote-like, exercise.
2. Despite lots of warnings and stories of people being ripped, people still open spam and click on all those nasty links they contain. Who knows, maybe there are lots of men who want to be larger or better lovers….or both. For many people, checking out spam may just be another form of digital entertainment.
3. Spam’s a lot like direct mail. No matter how much you want it to stop, there are too many being delivering it. It’s like trying to plug holes in a dam with your fingers. Pretty soon you run out of fingers, and you’re feet start to get wet.
4. Spammers are smart and foxy. Every move to block or shut them down leads to a counter-move. It’s the ultimate game of digital chess with both sides scheming on how to outmaneuver each other. With concerted efforts to crack on phishing, many spammers, for example, have moved on to scam-based letters looking for suckers, er, people to get involved in real estate, investment or loan deals.
Update: Here’s a CNet story on why spam isn’t going away any time soon.
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