…LEGO Will Always Be Cool
1. LEGO pieces are an engineering marvel. While designed to snap together and fit snugly to maintain structural integrity, they are easily pulled apart and put back together again countless times. Even more amazing is that as part of a universal system, all LEGO pieces ever made are compatible - those made in 1968 still interlock with ones made 40 years later.
2. LEGO has sparked the imagination of countless children and continues to be a source of creativity. Few adults in North America and Europe will forget the hours spent building and destroying great edifices, monuments and ships. And when presented with the a bucket of bricks, it’s pretty hard to resist getting down to work. Those with a little more inspiration have created some amazing creations - check them out at Techeblog.com. (Did you know that every year, children spend over 5 billion hours playing with LEGO bricks?)
3. LEGO is not just for the young, aspiring engineer. It has been used to great effect among artists. Brickfilms.com is dedicated to stop-motion annimation, commonly using LEGO pieces, while the White Stripes “Fell In Love With A Girl” was filmed live, digitized and recreated entirely with LEGO bricks.
4. LEGO products are now being used as a consulting tool to foster creativity in the workplace. Since 2000, the LEGO Group has been promoting LEGO Serious Play. While their promotional material in the site sounds a bit flaky (”This kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities”), you can’t help but be intrigued by the process. There are not too many toy companies that have successfully made the leap into the corporate environment like this.
5. LEGO Mindstorms. Arguably one of the first forays of any company into user generated content, the Mindstorm project released into the wild a line of programmable bricks based on the Robotics Invention System (now upgraded to the NXT platform). Realizing early in its development that the best way to develop the product was to let its user do the heavy lifting, the company has enabled a strong community to form, made up of professionals and hobbyists involved in the sharing of designs and programming techniques. This should be a case study for anyone interested in user generated content.
For a bit of Friday humour, check out this series of LEGO shorts set to stand up routines by comedian Eddie Izzard. As well, here’s how you can build a dock for your iPod using LEGO.
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