….There Should Be Man Malls
1. If there were malls entirely devoted to the needs of men, perhaps it would make shopping a more enjoyable experience - as opposed to something that is avoided unless absolutely necessary. Think about how much better a shopping trip would be if you were surrounded by peers in a relaxed environment with no pressure from wives, girlfriends and children.
2. At a time when there’s no lack of malls or big-box stores, a Man Mall would have a competitive edge and a distinct niche. You have to believe that a Man Mall would have no problems attracting a steak restaurant, bowling alley, sporting good stores, cigar retailer, a sports bar/restaurant and barber (not a hair stylist!), which would essentially cover off most of what any man has to purchase. Give men a shopping destination that meets their exact needs, and hordes of men would flock to the Man Mall.
3. Initially, it would be a tourist and consumer research destination. The curiosity factor of seeing a mall entirely devoted to men would be irresistible to many people, who would want to see how men behaved while shopping in a stress-free environment featuring retailers selling what they want.
4. There would be different rules at the Man Mall. For example, you’d be allowed to bring food and drink into a store. Instead of cramming yourself into a change room, you could try stuff on wherever and whenever you wanted. And you could signal for sales help by yelling “Hey, buddy” or giving the sales guy a subtle nod.
5. It would give men a place to bond without having join a sports team, go on a road trip or drink excessively at bars. Instead, a man and his buddies could head out for an hour or two of man shopping, pick up a few things, and perhaps taking a break to have a beer while watching sports before heading home.
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