….Everyone Loves Betas
1. Although it’s probably not the case, there’s a sense of exclusiveness surrounding a beta based on the notion that not everyone will be able to try it out. This “scarcity” makes betas attractive because many people want to be seen as being early-adopters or into something that could be awesome before the masses arrive. Think about the people who may have been the first to use Google now that Google is the world’s dominate search engine.
2. There may not be such thing as a free lunch but the idea of being able to try a new online service at no cost is irresistible to many people. The only “cost” involved is your time but given it doesn’t take that much time to get a pretty good handle on what a Web service offers, it’s not that big of an investment.
3. You never know what you’re going to get, which is an exciting proposition. Although you may have an idea about what an online service does, you don’t really find out until you sign up for the beta and get access. You could be totally blown away or terribly disappointed but you’ll never know until you give the service a whirl.
4. There’s no lack of betas. If could play with new betas every day of the year and never run out of new things to try. It’s great for people who love trying out new things, as well as tech blogs such as TechCrunch and Mashable, which spit out beta reviews like nobody’s business.
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