….the Yellow Pages Are an Anachronism

1. As the Internet increasingly becomes the information, entertainment and communications tool, it’s so much quicker and easier to look up something online as opposed to pulling out the Yellow Pages and then sifting through hundreds of pages of teeny, tiny print to find the service you want.
2. Getting a five-pound paper tomb dropped on your doorstep every year just seems strange at a time when being “green” and being good to Mother Earth are all the rage. How many trees do you think they chop down, for example, to deliver the Yellow Pages to a million households in a city such as Toronto? If there’s a silver lining, it’s that many Yellow Pages are hopefully thrown into blue boxes so they can be recycled.
3. Since it’s published once a year, the Yellow Pages can become dated fairly quickly. And there’s no way to use the Yellow Pages to determine if the companies listed in it are legitimate or come highly recommended. With the Internet, however, you can do a few quick searches to get more information. There’s also personal recommendation services such as GigPark that connect you online people who can give you the “dirt” about who and what to use.
4. There’s got to be better and more fashionable things than the Yellow Pages to use as a door stop or a way to proper up your computer monitor or a booster seat for children.
For more thoughts on the Yellow Pages, check out Michael Garrity’s post on the One Degree blog.
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