…Most People Only Change For The Money
1. The Environment. While it has been many moons since the effects of global warming have been brought to the international stage and most of the planet has seen Al Gore’s “An Inconvenient Truth,” the reality is that most people won’t make changes to their global footprint until it starts to hit them in their wallet. Hybrid cars didn’t really start to become popular and there wasn’t a lot of thought around alternatives to car travel until gas prices started to soar. The movement to buy local, in-season fruits and vegetables only recently became highlighted by a surge in food prices (caused by higher input costs). Corporations only went “green” when they realized they could charge consumers a premium for it. And consumers only stop using plastic supermarket bags when they start getting charged for it. Sort of sad.
2. Charity. There is no doubt that giving to worthy causes is a good thing. A ton of people do it every year and many organizations survive on the generosity of others. We’ve already commented that there is a sense of charity fatigue developing. Another trend that seems to be emerging is the concept of charitable lotteries, where promises of million dollar give-aways and dream homes result in the sale of high priced tickets. It’s unfortunate that more people are inspired to give when there is the probability, albeit extremely low, that they’ll win something in return.
3. Health. Most people know what’s bad for you. Smoking. Eating too much. Not exercising. Stepping into oncoming traffic. Some of this is out of your control. Some of it is not. Although we know that we can make changes to improve our health, there is a strong tendency not to do so and rationalize every which way as an explanation. But some studies show that financial incentive brings beneficial effects, with attendance at exercise sessions improving when personal trainers and even more so when money is involved. While the long-term benefits are debatable, it’s clear that money talks and walks and runs.
4. Personal finance. When times are good, the money flows. Banks are more than eager to extend a helping hand when you need money for the extra square footage you didn’t know you had to have when looking for a house. Credit is practically free and card companies more than happy to increase your line of credit so you can spend more. Retirement savings? Pshaw! They’ll be plenty of time for that. Well, the bubble has burst yet again and somehow we’re all surprised when we see the carnage left behind. Yes, it’s lesson learned. But it’s also an awfully painful one that could have been avoided. Think objectively about your real needs and live within your means.
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